Hetty's Frozen Treats

For Hetty’s Frozen Treats, I designed luxurious packaging for frozen cupcake mixtures, sold in upscale retailers like M&S and Waitrose. Inspired by founder Eka’s Cameroonian heritage, I created hand-drawn patterns reflecting traditional tapestry designs, using distinct color palettes for each flavor. The final design, printed on recyclable cardboard, features a personal quote from Eka, adding a heartfelt touch.

Examples of work:

https://www.instagram.com/elegance_events_styling?igsh=cWV0cHF3OXJvYnY4

https://www.instagram.com/blueberry_group_?igsh=MnpxanN3eWRvc3A=
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Visit the site:
www.alastairbateman.co.uk